Mobi - Hi again.


We have a number of Opting out features to support the need for STOP.

First of all Dynmark recommends that you honour the STOP command for all text services. You appear more professional if you offer an opt-out for any campaign - even when it's free to receive.

- if you use the e-txt service for sending out txts - and a recipient replies back to you with a 'stop' text then your e-txt client automatically blocks future texts to the recipients number. You can see the recipient 'greyed-out' in your contacts list - and therefore contact them by call or email to see if they perhaps have a new mobile number or want to re-join your list - you then delete or reactivate them as appropriate.


- on the ex-CPW platform - Now 'e-txt enterprise' or something - we can set up a rule to report any responses of 'stop'. We can also set up a sequence of auto-functions to report the 'stop' text and remove the number from your contacts list.

- in general you are offered one more text (free of charge) to the recipient sending in the 'stop' text - typically to confirm that action has been taken to remove their number - and to prompt for an alternative channel of communication. This text can be auto-sent but, depending on volumes and style of campaign, it is often better to customise the response.


- Re-Opt-in: following a 'stop' text from a mobile number, the same mobile number may send in a new text to the same service. This can constitute a re-subscription. I recommend that such texts are intercepted (on e-txt you can set up rules for individual incoming mobile numbers). You can then confirm this text is genuine (I can anticipate a 'friend' of the mobile user sending in to a service while the phone's owner is getting the next round in!).

e-txt has it all really!

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